Christopher Thacker, based in Toronto, ON, CA, is currently the President and CEO of Purple Rentals. The company specializes in renting Landscape and Snow Removal equipment, primarily servicing Southern Ontario. He went from being a 12-year-old kid with a shovel to running one of Toronto’s largest snow removal operations. Clearing nearly 550 commercial properties last season in the downtown core, his company, Mr. Mow It All, specializes in urban snow removal.

In this episode, Joe and Christopher discuss:

1. Pay More to Fewer People Through Strategic Automation
2. Why Only 1% of People Will Truly Understand You
3. Separating Equipment Ownership and Leasing
4. Leveraging Automation to Solve Labor Shortages