Benjamin Houssa is the Vice President for Robotics of Echo Incorporated, and Jake Vollbeer is the Sales Manager of Echo Incorporated. Echo Incorporated has been a worldwide leader in professional-grade outdoor power equipment for more than 40 years. Through forward-thinking market research, engineering expertise, and acknowledgment of customer needs, they’ve innovated upon and pioneered ground-breaking products—moving sports-turf and driving-range management into a new era.

In this episode, Brian, Benjamin, and Jake discuss:

1. Why Automation Can Never Stand Still
2. Automation Isn’t New
3. Harnessing Feedback: The Key to Evolving Automated Systems
4. Why Smaller, Smarter Automation Beats Big Machines
5. Solving Automation Pain Points, Not Just Selling Solutions

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