Guest Info
An award-winning business and branding architect™, sought-after speaker, author, and organization advisor since 1987, Howard A. Lim (@howardalim) has earned his reputation as a “disruptive innovator,” and his boutique firm, HOW Creative, partners with CEOs and business leaders worldwide to develop and execute powerful and influential global Authentic Brands®.
In this episode, Joe and Howard discuss:
- Why Your Business Name Matters
- Future-Proofing Your Business Name
- Creating a Core Philosophy for Business Success
- Differentiating Your Business through Unique Services
